In this way, the anchor texts prevent the information from being limited to the text that is read, since the links that are naturally inserted Business Email List in the context of a sentence and enrich the content. Therefore, the anchor text accurately describes the content of the landing page and contextualizes both the user and the search engine about what Business Email List they will find on it. What is its importance in SEO? The anchor text, anchor text or anchor text is one of the main factors evaluated by Google to identify what the page that Business Email List received the link is about and, thus, index it for this matter.
In the example we cited above, the page receives a link with the anchor text "SEO". In this way, the search engine understands Business Email List that the content talks about that topic. Let's imagine that other websites also Business Email List create links to that page, but using other terms in the anchor text, such as "website optimization" or "search engine Business Email List optimization". These pages are also helping Google to understand the topic addressed, since the search engine is already capable of understanding the semantics of the words and, Business Email List in this case, they all refer to the same topic.
Therefore, if several websites use "SEO" or other related terms as anchor text, Google indexes that page for these keywords giving it a good position Business Email List in the search results that are related to these terms. This logic is valid for both externally received backlinks and internally created links, since these two strategies help to Business Email List position a page. Of course, there are many other factors that influence indexing and positioning, but the anchor text is an important element that must always be considered. Algorithm updates When Google began to consider anchor texts as a factor for good positioning, it was very easy to get a Business Email List good place for a certain keyword.